Sep

14

2008

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Ningin and New York Anime Festival Form Promotional Partnership

01:36PM by Hoc

Mixr Media, LLC, and Reed Exhibitions announce a new promotional partnership for the New York Anime Festival (NYAF) taking place from Friday, September 26th to Sunday, September 28th at the Jacob Javitz Center.

Mixr Media, LLC, will be providing complete coverage before and during the NYAF on its Asian entertainment community site Ningin.com. Leading up to the start of the festival, anime fans can find pre-show interviews with Anime voice actors and New York Anime Festival founder Peter Tatara.

During the festival, the Ningin.com booth will provide live blogging coverage of the event. The Ningin.com booth will also host free cosplay photo sessions constantly throughout the festival. Cosplayers who get their photo taken at the Ningin.com booth will receive collectible Ningin.com-NYAF stickers. The online Cosplayer Photo Gallery will be updated live from the festival.

Complete coverage for NYAF can be found on the special Ningin.com microsite dedicated to the NYAF: http://www.ningin.com/nyanimefestival

Jun

4

2008

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Microsites for Niche Communities

11:27AM by Hoc

In theory, Mixr Media has the capabilities to launch any number of communities using our suite of social applications. So far, all the communities we’ve launched have been areas of passionate interest for members of our staff. It’s always been important for us to be a part of the communities we build and not just the host.

The goal we have with Ningin is the goal we have for every one of our communities – we want it to be the definitive resource for the niche that it serves. In Ningin’s case, it’s Asian media. Today, we took a big step towards that by partnering up with the Asian American Film Lab and their 72 Hour Shootout short film competition. We’ll be creating a special microsite for them where their members and our users can watch streaming videos of all the participants and read blog updates provided by our own Ningin bloggers. The microsite will be live on June 16th. There’s more to it than just that, so read the full press release for more details.

So far this is our first partnership and our first microsite. It’s been a lot of fun and something we would like to do more of in the future.