May

27

2008

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NobodyOpen—NFL Communities

09:23PM by Hoc

We’ve been quietly beta testing a new community for the past couple of weeks, NobodyOpen.com, a NFL football community. The goal with NobodyOpen is to provide a place for fans of every NFL team to meet other fans, discuss football and read the latest team news. Both Phil and I are avid sports fans and we know a lot of other people are as well. Registration has been invitation only, but we’ve open it up for everyone today.

In case you’re curious, the name came from irreverent commentary on the seemingly majority of NFL teams—very few receivers open when the quarterback wants to throw to them.

There are a couple things we’re doing that are different from our pre-existing communities. We’re looking to build sub-communities within a larger umbrella NFL community. The sub-communities are delineated by individual NFL teams. Also, instead of building out each site for each NFL team, we’re asking users to pre-register. When enough people pre-register, then we’ll create the team sites. This process also allows users to sign-up as potential bloggers, moderators, and administers saving us some time in finding these people anyway. Users can register from any of our communities or sub communities. Once registered, they can visit and interact with any of our sites—one account, multiple communities.

To start, each team site will just be Forums and we’ll layer in Blogs and a Community Page. The main NobodyOpen site will soon have Social News. However, our platform affords us the flexibility to add or remove apps depending on the demand of each site.

Overall this method allows for a very organic growth. Prior to this, we were able to grow communities in three ways: more apps, more bloggers, and more features. Now we’re able to build communities within communities, each with their own branching growth paths.

Our General Counsel wants to add the following disclaimer to this post: NobodyOpen.com is not affiliated with the National Football League. All views expressed on that website are our own or of our community members.